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NQX and JEVI Join Forces to Support Suicide Prevention
NQX Signs Partnership with JEVI to Raise Awareness for a Critical Cause affecting thousands of Quebecers every year […]
NQX Signs Partnership with JEVI to Raise Awareness for a Critical Cause affecting thousands of Quebecers every year
Montreal, Quebec – June 2025 – NQX, a Canada-based customer experience provider, is proud to announce a new partnership with JEVI, an organization dedicated to suicide prevention. As part of this collaboration, NQX’s contact center agents will reach out to residents of the Estrie region by phone to raise awareness about JEVI’s mission and support the fundraising efforts essential to maintaining its services.
JEVI plays a central role in supporting individuals experiencing psychological distress by offering active listening, guidance, and specialized resources. As a community-based organization rooted in the Estrie region, JEVI has been working for nearly 40 years to prevent suicide – a public health issue affecting thousands of Quebecers each year.
“We were looking for a call center service provider to help amplify our efforts and promote our mission among the population of the Estrie region we serve,” said Tania Boilar, Executive Director of JEVI. “The human-centered approach of the agents is vital to our mission, and NQX, recognized multiple times for its workplace culture, was a natural fit. Every call is an opportunity to raise awareness and to remind people that together, we can save more lives. Public contributions are essential to our work.”
NQX places a strong emphasis on empathy and human values within its teams. Agents specifically trained for this initiative conduct respectful, professional, and compassionate calls. Their goal: to break the stigma surrounding mental health and invite citizens to financially support the organization.
“This partnership with JEVI deeply reflects our values at NQX: empathy, authenticity, and integrity,” said John Dinardo, President and CEO of NQX. “Our agents are proud to lend their voices to a life-saving cause.”
This exclusive contract is part of NQX’s broader commitment to fostering meaningful human experiences that connect people and organizations. This time, the company brings its expertise to support an organization that transforms lives, one conversation at a time.
About NQX
Headquartered in Laval, Canada, NQX is a global leader in customer experience (CX), combining over three decades of expertise in contact centre outsourcing and digital solutions. Formed by the synergy between Nordia and Quantrics, NQX leverages a team of over 10,000 employees in Canada and the Philippines to deliver innovative, customer-centric solutions to clients worldwide – handling over 20 million customer interactions annually across more than 120 different call types. As a forward-thinking company, NQX continues to build on its award-winning culture to make every customer interaction a meaningful experience – one where every touchpoint inspires confidence, strengthens relationships, and makes the world more connected.
Learn more at: nqx.ca
About JEVI
JEVI is a community organization whose mission is to promote well-being and prevent suicide among the population of the seven RCMs (Regional County Municipalities) of Quebec’s Estrie region. Intervention services are offered free of charge and in complete confidentiality to youth, adults, and seniors. These services are intended for individuals experiencing suicidal thoughts, their loved ones, those bereaved by suicide, and other professionals. JEVI also offers training and awareness programs to the general public, schools, workplaces, community organizations, and public institutions.
Learn more at: jevi.qc.ca
Contact – NQX
Nathalie Siphengphet
Vice President, Strategy and Communications
+1 438-361-0121
LinkedIn: https://www.linkedin.com/company/nqx
NQX’ Media Centre: https://www.nqx.ca/media-gallery
Contact – JEVI
Tania Boilar
Executive Director
+1 819 564-7349
Facebook: https://www.facebook.com/jevicps.estrie
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Nathalie Siphengphet Named One of Montreal’s Top Women Leaders of 2025
NQX is celebrating a milestone in leadership and excellence.
Laval, May 27, 2025 - NQX is celebrating a milestone in leadership and excellence.
NQX’ Vice President of Strategy and Communications, Nathalie Siphengphet, has been recognized by Women We Admire as one of the Top 50 Women Leaders of Montreal for 2025.
This honour reflects not only Nathalie’s inspiring career spanning aerospace, technology, and customer experience – but also her unwavering commitment to driving meaningful transformation at every stage of her journey.
"Nathalie’s leadership is the kind that inspires action. She listens deeply, leads with empathy, and challenges us to think boldly about our brand, our people, and our future," said John DiNardo, CEO and President of NQX.
Before joining NQX, Nathalie held senior leadership roles at Bombardier and CAE, where she led innovative marketing programs and communications strategies, including initiatives to empower women in aviation. Since stepping into her role at NQX, she’s been instrumental in shaping NQX’s evolution as the company becomes a global and more innovative organization.
Whether crafting brand strategy, guiding internal culture, or overseeing marketing campaigns, Nathalie brings clarity and compassion to everything she does. Her belief that people are the true engine behind great brands is felt across the organization.
Her recognition as a Top 50 Women Leader is a celebration of what happens when purpose, innovation, and integrity come together. And at NQX, we are honoured to have her lead us into what’s next.
About Nathalie Siphengphet (Biography as featured on Women We Admire)
Nathalie Siphengphet is a dynamic and purpose-driven executive known for transforming brand narratives into strategic growth engines. As Vice President of Strategy and Communications at NQX (formerly Nordia), Canada’s leading customer experience provider, Nathalie is driving the company’s brand evolution from a traditional call centre to a global, human-centric, tech-enabled CX leader.
With nearly 20 years of experience in aerospace, technology, and customer experience, Nathalie has spearheaded transformative initiatives for global brands. As Head of Marketing and Strategy for CAE’s Civil Aviation Group, she led the CAE Women in Flight ambassador program, empowering the next generation of women pilots through scholarships, mentorship, and a platform to share their stories. Under her leadership, the program expanded globally through partnerships with major airlines such as American Airlines, AirAsia, and Air Canada – opening doors for women in aviation worldwide.
Before CAE, Nathalie made her mark at Bombardier Commercial Aircraft as Head of Communications and Public Relations. There, she led communications initiatives for the debut of the C Series aircraft (now Airbus 220), managed public relations during the company’s most significant chapters, shaped the brand’s narrative through complex media cycles, and strengthened Bombardier’s global reputation – earning the trust of stakeholders, regulators, and media across key international markets.
In 2023, Nathalie took a purposeful step back from the corporate world, dedicating time to renewal, reflection, and personal growth. This sabbatical allowed her to reconnect with her core values, deepen her focus on wellness and family, and return to leadership with a renewed vision and sense of purpose. It was during this time that she refined her leadership philosophy – grounded in authenticity, intentionality, and clarity – that continues to guide her work today.
A proud alumna of McGill University, Nathalie is a strong advocate for inclusive leadership and a dedicated mentor to aspiring women leaders who are breaking barriers in business and beyond. Her influence not only shapes the companies she leads but also inspires the new generation of women to lead with courage, and a bold sense of possibility.
Visit Women We Admire to learn more about the awardees: https://thewomenweadmire.com/
Contacts
LinkedIn: https://www.linkedin.com/company/nqx
NQX’ Media Centre: nqx.ca/media-gallery
media@NQX.ca
Want to get in touch with our
Media Relations team?
Nordia rebrands as NQX to Reflect Expanded Expertise in Customer Experience and Digital Innovation
In a bold move toward international expansion and a focus on innovation, Nordia is officially joining forces with Quantrics, its offshore branch, to become a unified brand: NQX.
Laval, May 14, 2025 – In a bold move toward global expansion and a focus on innovation, Nordia is officially joining forces with Quantrics, its offshore branch, to become a unified brand: NQX. This brand synergy signifies a new chapter in the growth of the organization, combining more than 25 years of success as Canada’s largest contact centre provider to the strengths of Quantrics, a growing force in digital customer experience with almost 10 years of operational success in the Philippines.
NQX stands for ‘Nordia Quantrics Experience’. Its logo embodies synergy and pays tributes to Nordia and Quantrics, while signaling forward momentum and reflecting the company’s unwavering commitment to delivering meaningful experiences supported by robust digital solutions.
“NQX’ brand identity highlights the core values that have always been at the heart of who we are’’ said John DiNardo, CEO and President at NQX. “It’s a strategic move to position us strongly for the future as a brand dedicated to creating authentic, empathetic, and positive experiences for our clients and their customers. This evolution also brings at the forefront our advanced digital capabilities that allow us to innovate and deliver these experiences seamlessly.’’
Building on an award-winning culture, NQX will represent a global team of over 10,000 customer service agents and customer experience professionals, spanning across Canada and the Philippines, bringing together close to 35 years of expertise in contact centre outsourcing, customer experience consulting and digital solutions.
Over the years, both Nordia and Quantrics have earned local and global recognition for their commitment to excellence – with Nordia being repeatedly awarded Waterstone’s Canada’s Most Admired Corporate Culture and Quantrics named one of the Philippines’ Best Employer Brand Awardees. These accolades reflect the people-first spirit and performance-driven mindset that will continue to thrive under the NQX banner.
NQX’ visual identity and logo will be progressively deployed across its 10 contact centres and digital hubs in Canada and the Philippines.
About NQX
Headquartered in Laval, Canada, NQX is a global leader in customer experience (CX), combining over three decades of expertise in contact centre outsourcing and digital solutions. Formed by the synergy between Nordia and Quantrics, NQX leverages a team of over 10,000 employees in Canada and the Philippines to deliver innovative, customer-centric solutions to clients worldwide – handling over 20 million customer interactions annually across more than 120 different call types. As a forward-thinking company, NQX continues to build on its award-winning culture to make every customer interaction a meaningful experience – one where every touchpoint inspires confidence, strengthens relationships, and makes the world more connected. To learn more, visit NQX.ca
Contacts
LinkedIn: https://www.linkedin.com/company/nqx
NQX’ Media Centre: nqx.ca/media-gallery
Nathalie Siphengphet
Vice President, Strategy and Communications
+1 438-361-0121
media@NQX.ca
Want to get in touch with our
Media Relations team?
Nordia becomes exclusive customer experience partner for APP Group (Mackage, SOIA & KYO).
Nordia, a Canadian leader in customer experience and contact solutions, has signed an agreement with APP Group, the parent-company of the renowned luxury apparel brands Mackage and SOIA & KYO. Under this agreement, Nordia becomes APP Group’s exclusive partner for customer experience (CX), providing front-line customer support services for both Canadian and international markets.
Montreal, Quebec – April, 2025 – Nordia, a Canadian leader in customer experience and contact solutions, has signed an agreement with APP Group, the parent-company of the renowned luxury apparel brands Mackage and SOIA & KYO. Under this agreement, Nordia becomes APP Group’s exclusive partner for customer experience (CX), providing front-line customer support services for both Canadian and international markets.
Nordia will deliver customer contact services across digital and voice channels. Nordia’s tailored solutions combine a blended workforce of local and international teams. The services are optimized to meet the expectations of both brands’ customers while reflecting their values of excellence and quality. This includes delivering French-language voice services.
“APP, a great Canadian company with global brand recognition, was looking to elevate their customer experience locally and internationally, and we were ready to support them with our comprehensive customer contact solutions,” said John Dinardo, President and CEO of Nordia. “This partnership highlights our unique ability to combine our local expertise, with 25 years of presence in the Canadian market; Our innovative operating model that leverages resources based both locally and in emerging markets.”
This partnership marks a new milestone for both companies and underscores their shared commitment to delivering unparalleled customer experiences.
“As we continue to expand our reach into new markets, it is essential to ensure customer service that meets the expectations of our increasingly diverse clientele. We chose to partner with a Canadian company that also has an international presence,” said Katia Berlin, VP Strategy & Transformation “Nordia has a deep understanding of customer experience and offers the flexibility and level of quality service we were looking for.”
Nordia secured this exclusive contract following a successful pilot project delivered at the end of 2024 – commencing CX operations for APP Group in the first quarter of 2025.
About Nordia
For 25 years, Nordia has been recognized for its expertise in customer experience and contact center management, supported by about 10,000 CX professionals. With a multilingual approach (English, Quebecois French, Mandarin, and Cantonese) and omnichannel capabilities (voice and digital channels), Nordia manages over 120 business lines in areas such as sales, technical support, retention, and other specialized services for some of Canada’s most iconic brands.
About APP Group
APP Group is the Montreal-based parent company of MACKAGE and SOIA & KYO brands. We are designer, wholesalers and retailers of luxurious, quality outerwear, ready to wear, ski and accessories, sold to high-end retailers in over 30 countries around the world. Mackage has a global online presence and has physical stores in North America, Asia and Europe.
For more information:
PRMarketing@nordia.ca
Press@mackage.com