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Nordia rebrands as NQX to Reflect Expanded Expertise in Customer Experience and Digital Innovation
In a bold move toward international expansion and a focus on innovation, Nordia is officially joining forces with Quantrics, its offshore branch, to become a unified brand: NQX.
Laval, May 14, 2025 – In a bold move toward global expansion and a focus on innovation, Nordia is officially joining forces with Quantrics, its offshore branch, to become a unified brand: NQX. This brand synergy signifies a new chapter in the growth of the organization, combining more than 25 years of success as Canada’s largest contact centre provider to the strengths of Quantrics, a growing force in digital customer experience with almost 10 years of operational success in the Philippines.
NQX stands for ‘Nordia Quantrics Experience’. Its logo embodies synergy and pays tributes to Nordia and Quantrics, while signaling forward momentum and reflecting the company’s unwavering commitment to delivering meaningful experiences supported by robust digital solutions.
“NQX’ brand identity highlights the core values that have always been at the heart of who we are’’ said John DiNardo, CEO and President at NQX. “It’s a strategic move to position us strongly for the future as a brand dedicated to creating authentic, empathetic, and positive experiences for our clients and their customers. This evolution also brings at the forefront our advanced digital capabilities that allow us to innovate and deliver these experiences seamlessly.’’
Building on an award-winning culture, NQX will represent a global team of over 10,000 customer service agents and customer experience professionals, spanning across Canada and the Philippines, bringing together close to 35 years of expertise in contact centre outsourcing, customer experience consulting and digital solutions.
Over the years, both Nordia and Quantrics have earned local and global recognition for their commitment to excellence – with Nordia being repeatedly awarded Waterstone’s Canada’s Most Admired Corporate Culture and Quantrics named one of the Philippines’ Best Employer Brand Awardees. These accolades reflect the people-first spirit and performance-driven mindset that will continue to thrive under the NQX banner.
NQX’ visual identity and logo will be progressively deployed across its 10 contact centres and digital hubs in Canada and the Philippines.
About NQX
Headquartered in Laval, Canada, NQX is a global leader in customer experience (CX), combining over three decades of expertise in contact centre outsourcing and digital solutions. Formed by the synergy between Nordia and Quantrics, NQX leverages a team of over 10,000 employees in Canada and the Philippines to deliver innovative, customer-centric solutions to clients worldwide – handling over 20 million customer interactions annually across more than 120 different call types. As a forward-thinking company, NQX continues to build on its award-winning culture to make every customer interaction a meaningful experience – one where every touchpoint inspires confidence, strengthens relationships, and makes the world more connected. To learn more, visit NQX.ca
Contacts
LinkedIn: https://www.linkedin.com/company/nqx
NQX’ Media Centre: nqx.ca/media-gallery
Nathalie Siphengphet
Vice President, Strategy and Communications
+1 438-361-0121
media@NQX.ca
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Nordia becomes exclusive customer experience partner for APP Group (Mackage, SOIA & KYO).
Nordia, a Canadian leader in customer experience and contact solutions, has signed an agreement with APP Group, the parent-company of the renowned luxury apparel brands Mackage and SOIA & KYO. Under this agreement, Nordia becomes APP Group’s exclusive partner for customer experience (CX), providing front-line customer support services for both Canadian and international markets.
Montreal, Quebec – April, 2025 – Nordia, a Canadian leader in customer experience and contact solutions, has signed an agreement with APP Group, the parent-company of the renowned luxury apparel brands Mackage and SOIA & KYO. Under this agreement, Nordia becomes APP Group’s exclusive partner for customer experience (CX), providing front-line customer support services for both Canadian and international markets.
Nordia will deliver customer contact services across digital and voice channels. Nordia’s tailored solutions combine a blended workforce of local and international teams. The services are optimized to meet the expectations of both brands’ customers while reflecting their values of excellence and quality. This includes delivering French-language voice services.
“APP, a great Canadian company with global brand recognition, was looking to elevate their customer experience locally and internationally, and we were ready to support them with our comprehensive customer contact solutions,” said John Dinardo, President and CEO of Nordia. “This partnership highlights our unique ability to combine our local expertise, with 25 years of presence in the Canadian market; Our innovative operating model that leverages resources based both locally and in emerging markets.”
This partnership marks a new milestone for both companies and underscores their shared commitment to delivering unparalleled customer experiences.
“As we continue to expand our reach into new markets, it is essential to ensure customer service that meets the expectations of our increasingly diverse clientele. We chose to partner with a Canadian company that also has an international presence,” said Katia Berlin, VP Strategy & Transformation “Nordia has a deep understanding of customer experience and offers the flexibility and level of quality service we were looking for.”
Nordia secured this exclusive contract following a successful pilot project delivered at the end of 2024 – commencing CX operations for APP Group in the first quarter of 2025.
About Nordia
For 25 years, Nordia has been recognized for its expertise in customer experience and contact center management, supported by about 10,000 CX professionals. With a multilingual approach (English, Quebecois French, Mandarin, and Cantonese) and omnichannel capabilities (voice and digital channels), Nordia manages over 120 business lines in areas such as sales, technical support, retention, and other specialized services for some of Canada’s most iconic brands.
About APP Group
APP Group is the Montreal-based parent company of MACKAGE and SOIA & KYO brands. We are designer, wholesalers and retailers of luxurious, quality outerwear, ready to wear, ski and accessories, sold to high-end retailers in over 30 countries around the world. Mackage has a global online presence and has physical stores in North America, Asia and Europe.
For more information:
PRMarketing@nordia.ca
Press@mackage.com